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Enhanced Email Validation for Fraud Detection

Product version

14.07.28

Date

4 months ago

Fraudulent activities are unfortunately common in referral programs, as individuals often attempt to manipulate the system to accrue rewards unjustly. This manipulation typically involves creating multiple variations of a single email address to appear as unique participants.

This is particularly prevalent with Gmail accounts, where users exploit email format variations to bypass standard validation checks. Examples include:

Although these alterations are technically valid, they are frequently employed deceitfully.

To address this pervasive issue, we’ve introduced a “Hard Level” of email validation within our Fraud Settings. This new level of scrutiny is designed to rigorously inspect email addresses and effectively block these manipulations. Our system now automatically eliminates any characters following ‘+’ and all dots in Gmail addresses prior to comparison, simplifying the process of identifying and matching similar email addresses.

To activate this feature for your account, please reach out to your dedicated Customer Success Manager.

By enhancing our email validation processes, we aim to reinforce the integrity and fairness of your referral campaigns, ensuring that rewards are distributed rightfully and fraudulent behaviors are curtailed.

Date

Posted 4 months ago

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