[MAR] “Exclude QA-generated” Filter

Problem: When analyzing funnel metrics such as sharers, offer clicks, and site visits and others related to the user’s activity, the inclusion of Quality Assurance (QA) data has been skewing results and causing discrepancies. While we have already excluded QA data from Referral and Sales metrics, this QA data remained present in Activities Metrics.

Solution: We’d like to introduce a new feature — an “Exclude QA-generated” filter that is enabled by default in the Metrics Aggregation Report (MAR). The filter will be turned on by default, making it easier for you to immediately see cleaned-up data. With this filter activated, all QA-generated data is automatically removed from the Activities Metrics:

• Signup Page shown
• Sign Up
• Sign Up (opted in)
• Sign Up (opted in and new)
• Claim By Name Widget Shown
• Claim By Name Page Shown
• Advocate Share Page Shown
• Offer Clicks
• Site Visits
• Gleam Offer Shown
• Gleam Copy Button Clicks
• Gleam Expand Clicks
• Gleam Close Button Clicks
• Video Used
• Offer Clicks with a video
• Site Visits with a video
• Friend video views