Person Details Enhancement: A/B Test Engagement Tracking

Problem: Previously, it was challenging to determine which variant of an A/B test a user interacted with, leading to gaps in understanding user behavior and test effectiveness.

Solution: We introduced a new section in the person details page titled “A/B Test Engagement.” This feature allows visibility into which A/B tests a user has engaged with, including the specific variant they saw.

The section provides detailed information including the creation date of the A/B test impression, the type of test (Incentive or Content, including Liquid tests), the test title (linked for easy access), and the specific variant the user saw. This addition is designed to filter A/B tests based on whether the user is an Advocate or a Friend, tailoring the displayed information to the relevant user type.

This enhancement significantly improves the granularity of data available to campaign managers, aiding in more precise analysis and optimization of A/B testing strategies.