Talkable Video: Introduction of Device Tracking and Filtering

With the expansion of Talkable Video to include desktop recording capabilities, the need to differentiate between mobile and desktop recordings has become increasingly pertinent. Initially, as the video referral feature was exclusive to mobile devices, tracking the type of device used for video recordings wasn’t necessary. However, to accommodate and leverage the full potential of our enhanced video referral feature across platforms, we’ve introduced device type tracking and filtering.

New Features:

• Device Type Tracking: We now capture and save the user agent string of the device used for each video recording. This addition enables us to distinguish between videos recorded on mobile devices and those recorded on desktops.
• Filtering Capability: Videos can now be filtered based on the device type (mobile or not) within the report and corresponding metrics. This feature allows for more granular analysis and targeting based on the recording device.
• Detailed Device Insights: The detailed user agent string is accessible in the video details section, providing in-depth information about the device used for recording.

Implementation Benefits: This development significantly enhances the functionality and utility of the Talkable Video feature by:

• Enriching Data Insights: Marketers and campaign managers can now access detailed data on device usage, enabling more targeted and effective campaign strategies.
• Optimizing User Experience: Understanding device preferences and usage patterns allows for the optimization of video referral features across different platforms, ensuring a seamless experience for all users.
• Improving Campaign Analysis: The ability to filter and analyze video referrals by device type offers valuable insights into user behavior and campaign performance, facilitating data-driven decision-making.

By embracing this multi-platform approach, Talkable continues to innovate and improve upon its video referral capabilities, ensuring our clients have the tools and data needed to drive successful marketing campaigns.